Website redesign – When, Why, How
Your website highlights the image of your business brand online. At the time your website was originally designed, it was probably best suited for your current needs. But like all things digital, it is probably old and outed a few years later. The website which used to seem compatible for your business goals may now fall grossly short. If this is the case, you need to consider redesigning your website.
According to a study by Stanford University, approximately 75% of people judge the credibility of your business solely based on the design of your website. This means you cannot afford to keep an old, outdated website around as your storefront to the digital world. You must spend the resources necessary to redesign your website to improve the credibility with a new, updated online presence.
Top eight reasons for a website redesign:
Your website is not mobile responsive
More than 80% of the Internet users use a smart phone and around 61% of them won’t return to your website if it is not mobile responsive. In this case, redesigning your website and making it mobile friendly is the only solution for you.
Your website is not ranking high on search engines
If your website is not ranking high as you might like on Google or Bing, it may be a time to update SEO tactics of your website. This is often made easier with a website redesign as the newer sites using content management systems (CMS) like WordPress are made to easily work with the search engines.
Your website offers a poor user experience
If your website is not providing the optimal user experience users will abandon your site and not come back. Your website design must promote both a simple, easy to navigate design while also encouraging the user to user to follow through on the calls to action you are providing so you can capture that user as a customer. The website design needs to increase your overall conversions.
Your website fails to present a consistent brand message
Older websites often have different aspects such as the logo, taglines, mission statement, or even fonts and colors that do not consistently reflect your desired brand message. This happens because of small website updates over the years without the consideration of keeping a consistent look and feel to the brand. When you look at your website and can no longer tell what brand message you were originally trying to convey was, it is time for a website redesign.
Your website does not have a blog
A blog helps you to connect with your audience more precisely and can also greatly increase the search engine optimization (SEO) of your website. If your website does not have a blog, it is probably time to redesign it so you can take full advantage of the benefits to your site.
Your website looks unreliable, poorly designed, or outdated
If your website seems poorly designed, outdated or has not been updated within the past couple of years, it is probably damaging to your brand image and you need to opt for a full website redesign. This will allow you to maintain your brand credibility by following the latest web designing trends.
Your website takes too long to load
A study revealed that if your website takes more than 3 seconds to load, then approximately 40% of the audience will leave your site before they ever see it. Website speed is also a component of SEO and google will rank websites with appropriate speeds higher than those that are too slow. A website redesign is the only option to reduce your load speeds as the entire backbone of the site must be designed with speed in mind.
Your website does not generate the leads you need
If your website is not generating the leads that you need, you will probably need a website redesign to take advantage of clear and concise call to actions pointing your customers to take the action you need from them.
YellowFin Digital is a web development firm providing excellent website redesign services to its clients of all sizes. Contact our agency today to get started on your website redesign.